TikTok star Khaby Lame has struck a major strategic deal valued at $975 million, selling part of his company responsible for managing his image and brand.

The acquiring company is Rich Sparkle Holdings, an investment group based in Hong Kong, highlighting the enormous value digital fame can reach in today’s world.

Khaby Lame, the Italian influencer of Senegalese origin, has been TikTok’s number one creator since 2022. He also became a UNICEF Goodwill Ambassador on January 31, 2025.

This deal showcases the immense power of digital content creators, as Khaby Lame has successfully turned his social media popularity and creativity into a huge financial fortune, making him a true example of success in the internet age.